Sunday, January 23, 2011

Top 7 Advertising Strategies

1 -Copywriting

  • What are you using to create your advertising copy?
  • Or to put it another way: Are you copying or are you writing?

Copywriting is tantamount in our business and creates the most special bond between you and your reader. The more personal your story, the more that potential lead likes you. The more you open up and leave something on the table, the more they trust you. The more they read, the more they know.
This is the #1 Strategy because quite honestly, you won't be successful unless you study copywriting.

2 - Facebook

What types of social media are you using to generate leads for your business?
Facebook is an incredible way to achieve results by generating leads without having to place ads. It's F.R.E.E. Advertising!
  • Ask yourself, who is my best Avatar?
  • What type of professional resonates with me the most? (well, the network marketing professional of course!)
  • Who am I able to influence and who is interested in what I have to offer?
3 - Placement of Ads

Next, you must plant seeds. If you want a harvest you have to plant the seeds.
Make yourself a commitment to place 7-10 advertisements per day. Professional 6 and 7 figure networkers place advertisements every single day. You are no different. Yes it takes time. Yes it takes effort and Yes it will take all of your energy to create 7-10 advertisements. But, once you continually do this on a daily basis, you will get better and better at it, and before long those 7-10 advertisements will turn into 25-35 advertisements.

4 - Strategic Relationships

CPA - Cost Per Acquisition/Action
This is a relatively new way to create/generate leads for network marketing professionals.
CPA or Cost Per Acquisition/Action is based on leveraging other people's lists and databases. It's strategic relationship building and it's the newest way to create and build your business.

5 - Ezines

Ezine advertising is a way to generate leads based on specific interests and target markets. Search for the directory of Ezines and find one that you want to use to advertise your specific niche. The best thing about Ezine advertising is that you can test copy, solo ads, pictures and the like.

6 - Use 3 Unknown Traffic Sources

Since the Google Fiasco everyone who had made oodles of $ on the internet is now wallowing in their sorrows because they put all their eggs in one basket and now they're wondering where the heck to get more leads. Most, if not all, of these people have been banned from Google Ads and only those who are generating traffic on different modes of transportation are still in the game. The rest of them have cut their losses and are now out of it for good. That's a blessing to the rest of us.

7 - Are You In or Are You Out?

When you finally get your leads after all of your hard work creating the advertising, using the venues of choice and are ready to make the call to that lead your strategy that you use to set yourself apart from the rest of the so-called gurus is to ask "Are you in or are you out?"

Leave it up to them. If you are that good and you are working with the integrity of a Leader you will not need to 'sell' your leads anything. Your product is not what they're buying; they're buying a Leader. People want to be lead, they don't want to lead. People want to buy, they don't want to be sold.

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