The key to an effective ad strategy is balancing the costs with a creative approach. Low-cost advertising options are available; you just have to know where to start looking and how to implement a plan that will generate results. Here are some simple tips to help you strengthen your small business advertising strategy without breaking the bank:
• Social Networking Advertising
The most affordable advertising options for small businesses can be free! Today’s highly connected customers depend on social networks and blogs to make buying decisions. If you operate a small business with an online presence, consider marketing yourself to popular blogs in your industry.
• Online Yellow Page Advertising
Don’t underestimate the power of the yellow pages. While the yellow pages might seem like an archaic ad strategy, it’s important to realize that casual browsers still use them to find resources. The internet has made it exceedingly cheaper to place ads in the yellow pages. Websites like www.yellowpages.com and www.yellowbook.com are excellent resources that make this traditional form of advertising more affordable.
• (Very) Niche Newspaper Advertising
While newspapers may seem too traditional, they still remain one of the most effective ways to reach a niche audience.If your company’s main target audience is local college students, there is no easier way to reach these customers than with the campus newspaper, which typically offers very affordable ad rates.
• Promotions and Coupons
A simple and cheap ad strategy is using promotions and coupons to keep customers coming back to your store again and again. This can be done right along with your invoice process or receipt generation to kill two birds with one stone. Promotions and coupons are simple to create, and they encourage customers to return or tell a friend about your business. This is one special ad strategy that is tried, tested and true – and best of all, very affordable!
http://www.morebusiness.com/business-advertising-strategy
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