SEO as an Internet Marketing Strategy

Search engine optimization (SEO) is the method of improving a website’s visibility in search engines through the natural, organic, or simply via unpaid search results. It perks up traffic on to a website that will enable it to rank higher on search engine results. In general, the higher a website ranks and the more frequently it appears in the search engine results list, the more visitors it will obtain from that search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. Conclusively, this method gives a website its web presence.

Viral Marketing - An Effective Advertising Strategy

Viral Marketing, an Internet marketing strategy, is proven to be one of the most powerful, low cost and effective advertising techniques to enhance your brand image. Since it is largely word of mouth advertising, you need to develop impressive marketing content that will appeal to others.

Incorporate Five Rules to Create an Effective Viral Marketing Strategy

An effective viral marketing strategy involves several important details that contribute towards the success of your viral campaign. Here are some of the strategies adopted:

• Gives away products or services for free

• Makes your message short and easy for effortless transfer to others

• Takes advantage of others' resources

• Leverage the power of existing communication networks

• Exploit common human motivations and behaviors to your advantage

There are many different methods to implement an effective advertising strategy for your online business – emails, articles, forums, blogs, affiliate programs, press releases, newsletters, e-books, viral software and scripts. Take advantage of these techniques to place unique and attractive viral content. The viral content you create must be concise and straight to the point. Insert quality links to this content to benefit from viral marketing.

Affordable Advertising Strategies for Small Businesses

The key to an effective ad strategy is balancing the costs with a creative approach. Low-cost advertising options are available; you just have to know where to start looking and how to implement a plan that will generate results. Here are some simple tips to help you strengthen your small business advertising strategy without breaking the bank:

• Social Networking Advertising

The most affordable advertising options for small businesses can be free! Today’s highly connected customers depend on social networks and blogs to make buying decisions. If you operate a small business with an online presence, consider marketing yourself to popular blogs in your industry.

• Online Yellow Page Advertising

Don’t underestimate the power of the yellow pages. While the yellow pages might seem like an archaic ad strategy, it’s important to realize that casual browsers still use them to find resources. The internet has made it exceedingly cheaper to place ads in the yellow pages. Websites like www.yellowpages.com and www.yellowbook.com are excellent resources that make this traditional form of advertising more affordable.

Top 7 Advertising Strategies

1 -Copywriting

• What are you using to create your advertising copy?
• Or to put it another way: Are you copying or are you writing?

Copywriting is tantamount in our business and creates the most special bond between you and your reader. The more personal your story, the more that potential lead likes you. The more you open up and leave something on the table, the more they trust you. The more they read, the more they know.

This is the #1 Strategy because quite honestly, you won't be successful unless you study copywriting.

2 - Facebook

What types of social media are you using to generate leads for your business?

Facebook is an incredible way to achieve results by generating leads without having to place ads. It's F.R.E.E. Advertising!

• Ask yourself, who is my best Avatar?
• What type of professional resonates with me the most? (well, the network marketing professional of course!)
• Who am I able to influence and who is interested in what I have to offer?

Internet Marketing Strategies

Today, as the technology grows many people are involving in an online business hoping to get an income and become rich! To create your own successful business, you must have the right and best strategies to help your business keep up with the fast pace of internet marketing. Online strategies have many forms and techniques.

To begin with, you must know first your market. This is the most important strategy especially when you are just beginning your business. Identify who your targets are and who will buy the products you are going to market.

The Benefits of Marketing Online

Benefit #1 – You can make a changes on the fly.


This marketing online benefit, instead of placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly.


Benefit #2 - You can track a real-time results.


Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time.


Benefit #3 - You can target a specific demographics on your advertisement.


Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. You can do this in traditional marketing, but it's not as easy and is often a guessing game.


Benefit #4 - Methods in marketing online including an email, audio, video, blog, social media and newsletters.


There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters.


Benefit #5 – An Instant Conversion Ability


When you market online you have the ability to convert a customer instantaneously. You cannot only capture a potential customer's information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.